Got products to share via Good Groceries?
Good Groceries LLC is dedicated to making human-scale agriculture and entrepreneurship a living-wage enterprise: Up to 80% of the retail price of a product goes straight to you (this is in vast contrast to typical grocery industry practices). If you have products you’d like to sell, please fill out the vendor application form.
Certifications and Food Safety
Good Groceries does not require organic or GAP certification, but we value their tenets. GG is legally bound to require USDA- or ODA-inspected processing of meat, ODA egg-handling licensure, and value-added processing in ODA-certified kitchens. GG is unable to sell custom-exempt processed meat (except certain species) or products created under Oregon's "cottage industry" farm-direct exemptions.
Please be sure you are familiar with Good Agricultural Practices (GAP): Here are resources and an article with post-harvest tips. UC Davis also has a wealth of fact sheets about growing, post-harvest, and storage of all produce.
Branding
If you haven’t put a lot of thought into your branding, now is the time! Check out this thorough article from ATTRA.
Pricing 101
If you are transitioning to wholesale after having sold at a farmers market or other direct-to-consumer venue, you may realize you've undervalued your product. Put simply, a retail (customer) price needs to cover two jobs:
Growing/making product
Selling product
With direct sales you are doing both jobs and need to price accordingly. Don’t forget that selling a product includes the costs of packaging, marketing, distribution, customer service, credit card fees, and so much more …
Charging your customers less for your products than it costs to make and distribute them is doing yourself a disservice. If you are growing food for fun, in a backyard garden, as a retirement project, etc. and undercharge as a “public service” you’re actually hurting farmers who are trying to raise their families and pay their bills.
Wondering what to charge for produce? This article from OSU Extension could help.
Questions? Please get in touch!